Orange

In order to make Orange, Adrian had fifteen people freely recount things they associated with the word “orange.” He then took photographs, which accompanied their associations and gathered all of the definitions of “orange” he found in a dictionary: the fruit, the color, the city, etc. Finally, he interspersed these factors according to certain rules with further ingredients that were right at hand – found-footage with happy farmers, etc. – until all of the elements had been used up. In this way a field of meaning came into being, a matrix of sensations, a dynamic that forces the perception of similarities, audio-visual rhymes between images, movements and sounds, and with this a circulation of re-/production, of recordings and eliminations, of transformations. (Hans Petersen)

Orange is a randomly generated montage consisting of visual and verbal associations that can be evoked by the image and notion of an orange. (M. A.)